How to vlog / The Cut30 guide

Turn your footage
into a story.

A vlog uses footage of things you experience to tell a story. Here’s how to shoot it, edit it, and find a format you can keep making.

Oren John / 20-minute overviewWatch on YouTube ↗

Two ways to edit

Choose how you want to tell the story. Both approaches pair what you say with footage of what you experienced.

02 / EDITING

Footage and voiceover

Record a voiceover, then place your footage underneath it. Your voice tells the story while the clips show what happened. You do not have to talk to the camera.

Use CapCut or Edits. Pick the story first, record the narration, and match your clips to what the viewer is hearing.

Get the footage

Every scene is a chance to capture three shots. Give yourself options before you get to the edit.

CLOSE

The detail

Your hand on a door handle. Show the small thing that makes the moment specific.

MEDIUM

The action

You walking toward the door. Show what is happening and who is doing it.

WIDE

The context

The street and the whole building. Help the viewer understand where they are.

Keep the takes short.

Capture two-to-three-second clips. Use steady, slow movement: a gentle push in, a sideways move, or a static shot. Don’t whip the camera around.

Put yourself in the story.

Capture footage of yourself, too. Use selfie mode or a tripod so the viewer sees you experiencing the thing you are describing.

Make the edit move

Start with an excellent title and a strong first clip. The opening needs to give someone a reason to watch.

For the fast-paced style in the overview, try changing the footage roughly every half-second to one second. When you cut back to yourself talking, a two-to-four-second beat gives you room to explain.

Think about the footage count before you shoot. A 60-second vlog can use around 60 clips, or closer to 40 if you include talking sections. These are planning targets for this style, not a requirement for every story.

YOUR NEXT SHOOT

One experience.
Three angles.
Lots of short clips.

Pick the story, capture it close, medium, and wide, then cut your strongest footage around the narration.

Workshop your videos with Cut30

Four vlog styles to try

Pick a format that gives your next video a clear job. Study the references, then bring your own experience to it.

01 / VLOG STYLE

In the world

Go somewhere and share your expertise. Show the products, places, and details you are talking about so the viewer can see what you see.

What I like or dislike as a [your expertise].

Try this

  • Accessories I dislike as an interior designer.
  • Headset pet peeves as a gamer.
  • My favorite male denim styles as a short king.
  • Blush brands I dislike as a working millennial.

Your perspective is the reason to watch. You can also use “What is so interesting about [subject]?” or compare one option with another.

02 / VLOG STYLE

The math vlog

Take the viewer through an experience, break down the costs, and decide whether it was worth it. The numbers give your story a concrete question to answer.

What [experience] actually costs. Is it worth it?

Try this

  • An apartment hunt.
  • A new machine for your business.
  • The software you pay for.
  • A trip, with the costs broken down.

Show what the money buys. Give the costs context and finish with your verdict.

03 / VLOG STYLE

The shiny object

Show off an object or a place. Explain what makes it interesting, whether it is worth the attention, and the pro tips someone should know before trying it.

Here is what makes [object or place] worth knowing about.

Try this

  • Show the detail that first caught your attention.
  • Explain why it matters.
  • Give your verdict and one useful tip.

Let the viewer get a good look. Close-ups and wide shots do different jobs: one shows the details, the other shows the context.

04 / VLOG STYLE

The hero’s journey

Take something happening in your life or business and build it around a narrative arc. Give the viewer a problem to care about and a reason to see what happens next.

We had a problem. Here is what it took to solve it.

Build the arc

  • Introduce the problem.
  • Provide the backstory.
  • Show a failed solution or a frustration.
  • Find the victory.
  • Leave a cliffhanger for what comes next.

A brand facility or regular place to shoot makes this easier. Capture footage consistently so you have the setbacks as well as the wins.

Before you hit record

What is a vlog?

A vlog uses footage of things you experience to tell a story. You can talk to the camera, narrate with a voiceover, or combine both.

Can I vlog without talking to the camera?

Yes. Record a voiceover and edit footage underneath it. Your voice carries the story without any direct-to-camera speaking.

How much footage should I capture?

For a fast-paced 60-second vlog, aim for roughly 60 usable clips. If you include two-to-four-second talking sections, around 40 clips can be a useful starting point. Film short takes and capture each scene close, medium, and wide.

How long should each clip be?

Capture two-to-three-second takes to make editing manageable. For the fast-cut style in this guide, try cuts roughly every half-second to one second, with longer moments when you are talking.

Which editing app should I use?

You can use CapCut or Edits for the approaches in this guide. Start with the app you can use comfortably; you do not need a complex editing setup.

Make your next video

Learn it. Shoot it.
Keep going.

Want a community and pros to workshop your videos with you? That’s what we do in Cut30.

Explore Cut30 Bootcamp

Need more references for your niche? Explore VideoDatabase ↗

Original Cut30 Vlog Content Guide ↗