
Alex Garcia
Founder of House of Distribution, turning brand world-building and content strategy into repeatable systems.
Alex’s complete vlog training, six vlog formats with a walkthrough for each, and the shot list that turns an ordinary day into a story people watch to the end.
Over 3,000 students.
You film all day, open the editor, and find a pile of clips with no story in them. So the footage sits in your camera roll and nothing gets posted.
Most people overcomplicate vlogs. Learn the framework and the formats, and a vlog becomes something you can plan, film and edit from an ordinary day.
The vlog is the format that makes people care about you, not just what you know. It’s how viewers become followers, and followers become customers.
Vlog 101 gives you the framework, six proven formats and a plan for your first one, so the footage you film actually turns into posts.
Watch Alex’s training once, then work through the formats one homework at a time. Every homework has a walkthrough, a reference vlog, a hook and an outline, so you always know what to film next. It’s the vlog module over 3,000 Cut30 students learned from, as its own course.
Finding the story, hooks you can reuse, and the shots that match what you say.
A walkthrough, a reference vlog, a hook and an outline for every homework.
A swipe file of the shots that turn an ordinary day into a story.

Founder of House of Distribution, turning brand world-building and content strategy into repeatable systems.
No. The course assumes you’re starting from zero and covers the apps to use on your phone.
No. Your iPhone is enough. The training covers the small amount of equipment worth buying, and it’s optional.
That’s what the course is for. A vlog is a story, not an adventure, and the training shows you how to find one in an ordinary day.
The training is about twelve minutes. Then it’s one homework at a time: six formats, each with a walkthrough. Most people can start their first vlog the same weekend.
No. Vlog 101 is about short-form vertical vlogs for Instagram, TikTok and YouTube Shorts.
In the Cut30 student app at app.cut30.co. You get access as soon as you buy.
Yes. Lifetime access includes all future updates to the course.
Cut30 is our 30-day bootcamp covering every short-form video format with live coaching. Vlog 101 is a self-paced course on one format, the vlog. Think of it as a deep dive vs. a broad overview.
One training, six formats and a shot list. Everything you need to turn an ordinary day into a vlog people watch to the end, with nothing but your phone.
Get access for $97