Hey gang - If you've been in Cut30 you've been able to dig through hundreds of hand curated reference videos for all different account types and scenarios. As part of our ongoing work to improve and iterate, we've created a public database of those videos (and...
Today, we've got a simple video concept that every expert/personal brand account needs to be trying right now. This could easily be adapted to a brand account, and we've seen similar concepts perform well with ads. Anyway, here's the brief: The Expert Rating Concept State what you're...
If you've been on the internet in the last two weeks, you've probably seen the surge of Sora and/or funny-but-probably-AI-videos hitting platforms like Instagram and TikTok. They've been promptly followed by plenty of fear-mongering and doomer takes around what this means for creatives, creators, influencers,...
Every day in Cut30 we see people laboring over their analytics. What should I look at? What's a good follower conversion? Why does this video have comments and that doesn't? Is this watch time good? Today, we'll break down exactly what you should look at. A Tale of 2 Videos Here are...
We were just checking in on former student Jazmin's profile and couldn't help but notice the banger she posted right at the end of last session is up over 1M views. Add to that, she's followed up with another 700k views since. She's using her moody...
Here’s the thing - if Instagram gives you an insight to look at then it’s probably important. Not probably - it is important. They recently made an addition to the Insights section of the app - scroll to the bottom you’ll see a KPI that...
This is a comprehensive, no-nonsense guide for beginners to start creating short-form video content with minimal equipment and maximum efficiency. Using just an iPhone, basic lighting, and free editing software (CapCut), the guide walks through finding newsworthy concepts in your industry, crafting a simple script...
This guide covers intermediate-level editing techniques to transform basic talking head videos into dynamic, engaging content using CapCut. Starting with strategic recording tips (choosing interesting backgrounds and leaving space for graphics), it emphasizes aggressive trimming to eliminate all dead space, then shows how to add...