Roadmap
Thirty days, laid out. A fixed start, a week that tells you what to make, and a room that moves through it together. Structure beats inspiration, and a route beats a resolution.
It began in 2023 as a group chat. Colin, Oren and Alex, working out how to make videos. What tools. What apps. What formats. What hooks. Three people with the same internet as everyone else, comparing notes on what actually worked.
None of it was secret. Every answer was findable, and finding it alone had never once been enough. What made the difference was having somewhere to ask on a Tuesday, and people who would notice if you went quiet.
The notes became a doc. The doc became a cohort. Cut30 is that group chat, scaled up, with more coaches, and unprecedented results.
The gear that actually earns its place, what matters, what does not, and where spending more changes nothing.
A practical stack for planning, filming, editing, captioning, and publishing without turning the workflow into a second job.
Repeatable structures that give an idea somewhere to go: talking head, one shot, greenscreen, ten shot, and the formats between them.
How to earn attention in the first two seconds, without wasting the idea that comes after them or turning every opening into bait.
Thirty days, laid out. A fixed start, a week that tells you what to make, and a room that moves through it together. Structure beats inspiration, and a route beats a resolution.
The same thing that made three people work, opened up to everyone. Somewhere to ask on a Tuesday, coaches who answer, and a few hundred people posting alongside you where you can see them do it.
The references, software tools, templates, and swipe files that turn a blank page into something you can actually make and publish.
Student posts · last 90 days
30,070 posts finding their level.
Cut30 was built around a few simple ideas about how people actually get better at making content.
Action over theory.
You learn more by publishing ten videos than by watching another ten hours of advice.
Reps over virality.
One breakout post is great. A process you can repeat is better.
Specific feedback over generic motivation.
You do not need someone telling you to “keep going.” You need to know what to change next.
Accountability without posturing.
A room full of people doing the work beats an audience full of people pretending to have it figured out.
Coaching comes from practitioners with their own accounts and their own bad weeks, not from people who stopped making things in order to teach making things. Guests come in from outside every cohort and are recorded, so the archive keeps working long after the call.

Creator with 500k+ followers across platforms talking about design, marketing and luxury.

Founder, Marketing Examined, marketing executive & content strategist, formerly The Hustle, Gumroad, and the Kollective.

Serial entrepreneur, brand builder, product guy and golf influencer. Creates greenscreen content daily.
Cut30 runs in 30-day cohorts with live coaching and daily feedback on what you actually post.