A roadmap
Thirty days, laid out. A fixed start, a week that tells you what to make, and a room that moves through it together. Structure beats inspiration, and a route beats a resolution.
Almost nobody does. There has never been more information about how, so that was never the problem. What is missing is anything that makes you. Cut30 is the thing that makes you.
It began in 2023 as a group chat. Colin, Oren and Alex, working out how to make videos. What tools. What apps. What formats. What hooks. Three people with the same internet as everyone else, comparing notes on what actually worked.
None of it was secret. Every answer was findable, and finding it alone had never once been enough. What made the difference was having somewhere to ask on a Tuesday, and people who would notice if you went quiet.
The notes became a doc. The doc became a cohort. Cut30 is that same room, opened up and given a deadline.
Built by people who got tired of watching good ideas stay stuck.
Everyone starts by believing the answer is equipment. It is the fastest thing to rule out and the most expensive to get wrong.
The unglamorous half of the job. What you cut in, what you caption with, what actually exports without ruining the file.
The shape of a video before the idea goes into it. Talking head, one shot, greenscreen, ten shot. This is the part that turned out to be teachable.
The first two seconds, argued over endlessly, because everything downstream of them is wasted if they do not land.
Thirty days, laid out. A fixed start, a week that tells you what to make, and a room that moves through it together. Structure beats inspiration, and a route beats a resolution.
The same thing that made three people work, opened up to everyone. Somewhere to ask on a Tuesday, coaches who answer, and a few hundred people posting alongside you where you can see them do it.
Not one polished launch video. Enough attempts that you stop guessing and start noticing what your own audience responds to.
We sell to people deciding whether to spend money, which makes an exaggerated number a lie with a price on it. These are the rules the site holds itself to. They are enforced in code, not in good intentions.
No estimate is ever printed as a measurement.
If we did not measure it, it does not appear.
A growth claim needs both ends.
Without a starting number, "231k followers" is a fact about a person, not a result of the bootcamp.
A follower count older than ninety days is not shown.
It is still true. It has just stopped being evidence.
When we cannot prove who an account belongs to, we show nothing.
Four handles are claimed by two different students. Publishing an audience under a name that is half likely to be the wrong person is the one mistake worth building the whole system to avoid.
Nothing appears before it is true.
Half the case studies on this site are still waiting for their write-up. They show what is on record today and nothing more.
Marketers and entrepreneurs.Practicing creators.
Coaching comes from practitioners with their own accounts and their own bad weeks, not from people who stopped making things in order to teach making things. Guests come in from outside every cohort and are recorded, so the archive keeps working long after the call.

Founder, Marketing Examined, marketing executive & content strategist, formerly The Hustle, Gumroad, and the Kollective.

Creator with 500k+ followers across platforms talking about design, marketing and luxury.

Serial entrepreneur, brand builder, product guy and golf influencer. Creates greenscreen content daily.
Cut30 runs in 30-day cohorts with live coaching and daily feedback on what you actually post.