They used to be
just like you.

He began as a short-form beginner with no audience and wanted to grow beyond Twitter into an owned newsletter.

He followed the Cut30 roadmap, publishing design content consistently enough to turn isolated posts into a recognizable personal brand.

• 700K+ followers from a zero start
• Growth across his business, email list, and personal brand

She called herself an absolute beginner and wanted video to grow the Second Home First audience, podcast, and email list.

She used feedback to remake early posts, repeated the formats that worked, and kept iterating through three rounds of Cut30.

• 100K followers reached in 3 days
• 3.1M views on one Reel
• 7.6K new followers from an earlier breakout Reel

He had roughly 3K followers and had never seen a reliable stream of new people finding his work.

He kept publishing long enough for strong posts to build over days instead of judging them by the first few hours.

• 236K followers reached
• Older videos continued adding views weeks after publication

She entered her third consecutive Cut30 cohort determined to protect a once-a-day posting streak for her bakery.

She published 27 Reels in 30 days and learned to connect timely, human stories to the business instead of only showing products.

• 502K TikTok views on one story
• 216K Instagram views on the same story
• 1,110 Instagram followers added

His previous brand-partnership videos consistently struggled to cross 10K views.

He aligned the story with a live tennis moment, then returned from a short break with enough clarity to execute it cleanly.

• 1M views on the brand partnership
• First million-view video of 2026

She had 1,400 followers and was still finding product-market fit for a new idea around farm hospitality.

She used repeatable formats to give the idea a clear shape, then kept experimenting with One Shots and graphic yaps.

• 20K Instagram followers in three months
• 120K views in 24 hours on a graphic yap
• Three print-magazine stories quoting her as an expert

Greg Mathews had posted for years but wanted stronger storytelling, better engagement, and a clearer path from attention to sales.

He reshaped scripts around story, farmed comments for follow-up videos, and connected a simple PDF to a ManyChat automation.

• ~60 people entering the automation in one morning
• More than 100 comments feeding the lead funnel

He was building a distinct health and nutrition voice across Instagram and TikTok without a single breakout result to lead the story.

He committed to the character and format strongly enough that “Fiber Daddy” became recognizable beyond the feed.

• nearly 4M Instagram views
• Feature in The New York Times

He began with no knowledge of social media, no Instagram or TikTok setup, and no experience editing in CapCut.

He learned the fundamentals, kept posting through inconsistent stretches, and repeated the formats that finally unlocked Instagram.

• 100K+ followers across all channels
• nearly 3M views on a breakout Reel
• 7.75K followers added in one week

Robby Little was building a company that was only three months old and needed attention to convert into a repeatable business engine.

He used short-form content to explain a new category clearly and turn founder-led storytelling into demand for the product.

• $2.02M reported annualized run rate
• A young company with a repeatable content-led acquisition story

Delaney Smith had posted for years but still felt uncertain about what would convert attention for the barefoot-footwear brand.

She tested a simple One Shot, carried the idea from TikTok to Instagram, and kept iterating on the format when it outperformed.

• 4.1M Instagram views
• The brand’s largest result to date

She opened both her TikTok and Instagram accounts when Cut30 began.

She posted something every day, using the month for straight reps on both accounts.

• 10K TikTok followers
• Instagram began gaining traction (after staying quiet through most of the month)

His posts averaged about 1K views, and he was looking for a repeatable format and a stronger brand voice.

He returned to Cut30, kept publishing, and applied the format work to @thinksmallish.

• 200K views on his latest post

He had 1,500 Instagram followers and was still learning what he could make consistently.

He kept shipping. A few hundred videos and nearly two years of consistent effort turned the habit into an audience.

• 40K Instagram followers
• Recurring brand deals and new opportunities

He had fewer than 200 followers and was posting long, unfocused videos on a brand-new account.

He spent a seven-day sprint on one content pillar, 'the expert ranking.'

• 1K+ followers during the sprint
• 200+ followers from one post in a day

He called himself a beginner, doubted his ideas, and felt embarrassed to post on his personal account.

He found a niche he had not planned to pursue, kept publishing through slow starts, and built confidence with every rep.

• 1M views on his first million-view Reel
• Signed by a talent management agency

She had spent about six years on Instagram with very little reward and felt much more at home making long-form content.

She kept experimenting with Reels until prospects cited one directly when they booked calls with her.

• 3 discovery calls from one Reel
• 2 of 3 calls converted into projects

He made video content for other people professionally but was not comfortable creating for himself.

He began publishing under his own name and made a conversational video about buying a car through Costco.

• 3M views on the car video
• Paid article commissioned by Insider

He called himself "1000% a newbie" and opened a new golf account from zero.

He used the month to learn short-form by publishing on the new account and improving each post in public.

• 400K views in the first 30 days
• 5K Later account milestone

He had been losing followers every month and had never posted a scripted Reel.

He began scripting and publishing Reels, using the daily feedback to keep improving through the month.

• 1K+ new followers in 30 days
• ~900 net followers attributed to Reels

Speaking to camera felt like a major hurdle, and simply posting was a meaningful step.

She kept publishing and followed the advice to post the next video immediately instead of waiting for perfect conditions.

• 93.7K Instagram views
• Invitation to create for a London fashion event honoring Alexander McQueen

He began Cut30 afraid of Instagram and had avoided posting videos on his main account.

He finally posted a simple trial Reel on his main account and kept making work for the audience he wanted to build there.

• 10K views on the Reel
• Finally began publishing on his main Instagram account

She overproduced her content, struggled to stay consistent, and let the pressure around each post slow down the next one.

She kept posting through the discomfort and chose not to let one result become a new reason to hesitate.

• 10K views on her first five-figure post
• Kept publishing instead of letting perfection sabotage the next post

He had published more than 400 short videos without an ultra-viral breakthrough.

He kept publishing and used the program to push beyond the format he had already repeated hundreds of times.

• 100K Instagram views in 24 hours

The brand had never managed to pass 3K organic views, despite making around ten earlier videos.

Rohit used the Week 1 homework to make a One Shot with a clearer hook and execution.

• 50K views and still climbing
• under 3K Previous organic ceiling

He had only around 400 followers and was trying to shift his career toward strategy and creative direction.

He posted his own work consistently enough for the right people to find it, even while the audience number stayed small.

• New strategist role at an agency
• First brand deal with Complex

She wanted to grow a new account and become more consistent about posting.

She kept publishing around her running community until the account crossed the threshold where brands and media began reaching out.

• ~700 new followers
• 1K Account milestone crossed
• Hoka sponsorship offer and Denver7 ABC News interview

He described himself as very incompetent at posting consistently and returned determined to make the habit stick.

He posted for five straight days, including a first course video he did not completely love.

• 14.1K views on his first video of the course
• 5 consecutive posting days

He called himself a neophyte and wanted to become comfortable on camera and putting his work into the world.

He began a Reel series and published the first installment instead of waiting to feel fully comfortable.

• Started his own Reel series instead of waiting to feel ready

Months of quiet posts had left her wondering whether something was wrong with her or her content.

She kept experimenting instead of treating the silence as a verdict and finally saw a post break through.

• First meaningful content breakthrough after months of quiet

He was stressed about falling behind while trying to perfect the track, idea, camera setup, and execution.

He put the full camera setup aside and filmed a simple One Shot with his iPhone.

• A simple, authentic post resonated where polished planning had stalled him

He still considered himself a beginner and had only started making short-form content a few months earlier.

He kept practicing and published a video he never expected would be the one to take off.

• 220K views on one post
• New personal best by a huge margin

She was a beginner experimenting to find the niche and formats she could keep building around.

She kept posting through uneven results until one TikTok found a much larger audience.

• 927K TikTok views

He felt stuck in the learning curve and knew he needed to stop waiting and act.

He published, kept the self-talk constructive, and reached the milestone he had been working toward.

• 10K+ views on his first five-figure video

Work and life repeatedly distracted him. He kept putting the course off and could not get over the first hump.

He finally made the Week 1 One Shot and published it instead of postponing another attempt.

• 1.7K views on the One Shot
• 100-120 usual Reel views

He had solid editing experience from producing content for other people but very little comfort filming himself.

He began creating for his own account, kept posting, and started feeling the process click.

• Best self-filmed video yet
• Growing confidence creating on camera

She already made food videos for Food Network, chefs, and brands, but wanted to revive her own egg and cooking content.

She took the first session’s advice to stop overthinking, did the homework, and posted a low-lift One Shot about a relatable cooking frustration.

• 17M views on the One Shot
• Turned the response into more cooking videos to keep testing the idea