CONTENT TRACKS
Everyone's content and capabilities are unique, which can make finding your way in the content world exceptionally tricky. That's why we developed Tracks.
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Tracks remove variables and give you a repeatable playbook to iterate on.
Clearly defined styles, concepts and formats help you eliminate variables as you learn the ropes, develop your voice, and find your path. We’ve studied thousands of videos from hundreds of accounts to distill out the common elements of winning content to help you find your way.
THE BUILDER
Builders use aspirational, informational, and behind-the-scenes content to make themselves the hero of their business’s journey, and bring you along for the ride. They communicate everything from their “why” to the nitty gritty trials and tribulations to entertain and add value to viewers. Behind-the-scenes looks, aspirational stories, and documentation are staples of a builder account.
CORE VIDEO CONCEPTS:
- Storytelling
- Product Showcase
- Behind The Scenes
- Brand Inspo
- Story Carousel
COMMON VIDEO STYLES
- Voiceover Vlog
- Talking head
EXAMPLE ACCOUNTS:
THE EXPERT
Experts use their knowledge to create value driven content about topics, resources, current events, and trends in their niche. They establish expertise, give actionable advice, share insider tips, and leverage popular brands and happenings to deliver clearcut value to viewers. Great expert accounts make years of experience, deep knowledge, and nuanced takes digestible to anyone.
CORE VIDEO CONCEPTS:
- Industry News Response
- Key Player Spotlight
- Resource: Solution, Tip, How To
- Hot take
- Scenario breakdown
COMMON VIDEO STYLES
- Greenscreen
- Talking Head
EXAMPLE ACCOUNTS: