@jeff_chen_
Jeff Chen creates content focused on sports marketing strategies and athlete brand development with a consistent visual style featuring blue grid backgrounds. His videos analyze successful marketing approaches by prominent athletes like Michael Jordan and Paige Bueckers, often presented as case studies or "blueprints" for brand building. Jeff explores topics including NIL (Name, Image, Likeness) strategies, athlete wealth management, and digital marketing opportunities in basketball. His analytical approach combines storytelling with practical marketing insights for athletes, creators, and sports business professionals.