@CalebUffers

Caleb Uffers creates content examining the intersection of product design, marketing strategy, and brand positioning across various industries. His "Little Luxuries" series, with videos reaching over 1 million views, explores how everyday items are designed and marketed to feel premium. As a serial entrepreneur and founder, he brings business expertise to his analysis of products ranging from headphones and speakers to running shoes and books. His content combines practical business insights with accessible explanations of why certain products succeed in the marketplace.