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Today, we've got a simple video concept that every expert/personal brand account needs to be trying right now. This could easily be adapted to a brand account, and we've seen similar concepts perform well with ads. Anyway, here's the brief: The Expert Rating Concept State what you're...

If you've been on the internet in the last two weeks, you've probably seen the surge of Sora and/or funny-but-probably-AI-videos hitting platforms like Instagram and TikTok. They've been promptly followed by plenty of fear-mongering and doomer takes around what this means for creatives, creators, influencers,...