14 Jul 2 Simple Video Strategies For Brands (Steal These)
We were just checking in on former student Jazmin’s profile and couldn’t help but notice the banger she posted right at the end of last session is up over 1M views. Add to that, she’s followed up with another 700k views since.
She’s using her moody Wabi-Sabi inspired home decor brand to go from invisible to irresistible on Instagram with two short-form video strategies.
While it’d be easy to post endless product shots that blend into the noise, Jazmin is cracking the code on making everyday objects feel exciting and aspirational.
Let’s break down how she did it (and how you can can too).
The next session of Cut30 starts 8/5 – whether you’re a personal brand, brand, or local business – come lock in with us and get your short-form right.
Strategy #1: Strategic Contrast
The Framework: Position your product as the obvious choice by contrasting it against the mundane alternative everyone settles for.
Jazmin’s Execution:
She poses the question of why you’d buy Ikea dishware when you could have this.
This showcases her ancient-inspired pieces directly against mass-market alternatives, making the choice feel obvious rather than elitist.
Next she puts her product up against what’s already in your cabinets.
Challenging the default choice with “stop buying white plates” – turning a simple product comparison into a bold lifestyle statement.
Why This Works:
- Instant Context: Viewers immediately understand the value without lengthy explanations
- Decision Simplification: You’re not just selling a product; you’re offering an upgrade path
- Aspirational Yet Accessible: Makes better choices feel attainable, not intimidating
Your Brand Application:
- What’s the “IKEA” in your industry? (The default everyone settles for)
- What common choice in your niche deserves to be challenged?
- How can you frame your solution as an obvious upgrade rather than just “different”?
Strategy #2: Elevating Ordinary Moments
The Framework: Take relatable, everyday experiences and show how your product transforms them from mundane to meaningful.
Jazmin’s Execution:
She challenges her husband (and viewers) with why would you just order pizza for a party?
This video takes a relatable situation and shows how the right plates and presentation could elevate a casual gathering into something special.
Next she turns a normal night with takeout on it’s head – aggressively.
She flipped the script on our normal takeout experience and hooked with a quote that’s so obvious we’ve probably never even thought about it: “it’s takeout, just eat from the containers” – using reverse psychology to highlight how beautiful dishware changes the entire experience.
Why This Hits Different:
Most brands only show aspirational moments. Jazmin meets people where they actually are – ordering pizza, getting takeout – and shows how small changes make real moments feel intentional.
She’s not saying “throw a perfect dinner party.” She’s saying “make Tuesday night pizza feel special.”
Your Brand Application:
The pattern: acknowledge the real moment → show the elevated version → position your offer as the bridge.
- Productivity app? Chaotic Monday morning → organized calm
- Skincare brand? Rushed 5-minute routine → self-care moment
- Business tool? Dreaded weekly report → something you’re proud to send
Ask yourself:
- What everyday moments does your audience experience that you could elevate?
- How does your product/service transform ordinary experiences?
- What “just settle for it” moments can you challenge in your niche?
The Visual Secret
Notice what Jazmin didn’t do: overcomplicate the visuals.
Her content succeeded because of strategic simplicity:
- Clean, aesthetic shots that let the contrast speak
- No flashy effects competing with the message
- Beautiful but achievable setups that don’t intimidate
This proves you don’t need Hollywood production – you need clear messaging wrapped in appealing visuals.
The Double Whammy
Both these strategies double up on impact because they also add value. They’re not just an “ah ha!” moment where you can relate, they also give you direction and inspo you can use for the next time you’re in that situation. And hopefully you can use Hashi Home products to do it.
What Can I Do With This? Your Action Plan
You know we’re not gonna leave you without getting tactical.
- Identify Your Contrasts: List 3-5 “default choices” in your industry that you could position against
- Map Your Moments: Write down 5 ordinary experiences your audience has that your product could elevate
- Start Testing: Pick one contrast or elevation angle and create simple content around it
Content Ideas to Try:
- “Stop buying [common inferior choice]”
- “Why just [settle for ordinary experience]”
- “Choose this vs [mass market alternative]”
- “[Your solution] vs what everyone else does”
The Bigger Lesson
Jazmin’s success isn’t about having the most insane hook or the biggest budget. It was about reframing familiar experiences through a new lens.
She took Wabi-Sabi inspired home decor – arguably one of the more “niche” categories – and made it feel essential by connecting it to experiences everyone has: hosting friends, eating takeout, making everyday moments special.
The question isn’t whether your business is interesting enough for viral content.
The question is: What ordinary experiences can you help your audience see differently?
Keep creating,
The Cut30 Team
P.S. Jazmin learned these strategies during our 30-day Cut30 bootcamp. If you’re ready to transform your content into something that actually drives sales, our next cohort starts soon.